Project Title: UA Campaigns for Survival City, Idle Aquarium & Pocketwar Puzzles
Description:
As the sole motion designer and video editor, I conceptualized and produced weekly user acquisition (UA) ads for mobile games Survival City, Idle Aquarium, and Pocketwar Puzzles. These ads were designed to drive engagement and downloads across platforms like Google, YouTube, Snapchat, and TikTok. I was responsible for the entire creative process, from ideation to execution, including resizing and localizing ads for global audiences.

Role: Motion Designer & Video Editor

• Conceived creative concepts for weekly UA ads tailored to each game’s unique appeal.

• Edited and animated ads using in-game assets, occasionally modifying 3D assets in Blender.

• Resized and localized ads for different platforms and regions.

• Delivered high-performing ads that met platform-specific requirements and campaign goals.

Tools: After Effects, Premiere Pro, Blender

Impact:
The ads contributed to increased user acquisition and engagement for all three games, with campaigns reaching millions of potential players worldwide. My ability to independently manage the creative process ensured consistent delivery of high-quality content on tight deadlines.