Lego - PlayUnstoppable

Project Title: LEGO 'Play Unstoppable' Campaign
Description:
As part of LEGO's 'Play Unstoppable' campaign, I contributed to a series of online interactive workshops aimed at celebrating the limitless potential of girls when encouraged to play without boundaries. My role involved editing the creative workshop sessions into engaging videos, designing motion graphics, and enhancing the visuals with sound effects, music, and color correction. Additionally, I created promotional videos for social media to drive awareness and participation in the workshops.

Role: Video Editor & Motion Designer

• Edited workshop footage into cohesive, dynamic videos.

• Designed and animated motion graphics to enhance storytelling.

• Provided sound design, music selection, and color grading.

• Produced social media promotional content to support the campaign.

Tools: Adobe Premiere Pro, After Effects

Impact:
The campaign successfully highlighted LEGO's commitment to empowering girls through play, reaching a global audience and inspiring participation in the interactive workshops.

Lego Cabeza Patata Imagination Workshop